So, you’re shopping for a non-toxic household cleaner. While you’re at Target, you peruse the section of eco-friendly cleaners and gaze at all the pretty liquids and bottles like you normally do.  After a short bit, you reach for the same bottle as always. Feel that weight in your hands? All that liquid? Ya, that’s heavy. Imagine the incredible amount of fossil fuel burned in order to transport millions of those things.

Now, put down that filled bottle and take a step back. Look around for an empty spray bottle- it should look like this:

Pick that up. Weighs nothing, right? That means it’s easy to transport. Notice that tiny refill cartridge? That consumes 93% less plastic than the cleaners you normally reach for. You pour that into the empty bottle and mix it with water at home. And that empty spray bottle is refillable at least seven times.

So this revolutionary plant-based cleaner is out there, doing it’s job, saving the world and cleaning your home. However, the manufacturer is really close to pulling Essentials off the shelves- forever.

Why? Because it has no consumer support whatsoever. Perhaps the concept of buying an empty bottle isn’t rewarding enough for most people? There might be lots of reasons.

But the thing is, other manufacturers are watching Essentials under a microscope. If it tanks, those
companies are going to see that consumers aren’t actually buying green, they’re just talking about it.

In order to prevent this from happening, we need to get out and vote with our dollars. Pay the three bucks and tell Arm and Hammer and the rest of the manufacturers “Yes! We want green products!”. This is about more than just saving one single product, its about changing the way we think about the things we buy.

So what can you do? Take that bottle of Arm and Hammer Essentials and buy it. Buy four. Give them as gifts for the holidays. Tell your friends and family to do the same. Guess what, you’ve just gotten corporate America to take one step closer to truly respecting the environment.

Head to http://www.saveessentials.com for more information.